They were a kosher bakery success story — 80 years later, people are still trying to make a buck off their babka
Ninety-year-old Allen Schick is a fan of Trader Joe’s Brooklyn Babka. An observant Jew, he buys the kosher treat at the store near his home in Silver Spring, Maryland, when it’s in stock. It’s a faint reminder of the babkas that his mother Renee used to hand-braid in her Borough Park bakery. The retired University of Maryland political science professor had never read the $5.99 babka’s online description until I emailed it to him: “Trader Joe’s Chocolate Brooklyn Babka is made for us by a small, kosher bakery in — where else? — Brooklyn, New York, that literally grew out of their grandmother’s kitchen.” The marketing copy refers to his very own mother’s kitchen. But it’s no longer made in a small, kosher bakery and has only a sentimental connection to his family. Allen Schick, 90, can still remember the taste of his mother Renee Schick’s homemade babka. Photo by Rina Castelnuovo Allen wasn’t aware that the babkas are now made by Brooklyn Brands, a subsidiary of Taguchi & Co...